Introducing: Our Sizing Video!

Need a little extra help figuring out your measurements? Prefer a visual aid over boring ol’ text instructions? We’ve got you covered:

We set out to make this tutorial easy to understand and interesting to watch, and I think this team accomplished exactly that. First, meet Camille and Olivia – our charming-as-hell models who helped make this possible.

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Olivia (left) and Camille (right)

If Camille looks familiar, it’s because she’s been gracious enough to let us shoot her multiple times over the last few years. You might recognize her from our Muscle & Flow or Maps collections, or that time she partied with us on National Butt Day. You can read more about her in this blog post, where we interviewed her after the Muscle & Flow photo shoot, where she showed off more of her yoga poses and talked to us about the positive impact that yoga has had on her life.  We were so excited when she agreed to come back to help us make this video!

Shakin’

Olivia is fresh on the Bombsheller scene, but she’s no stranger to being a total badass. You may know her as Seattle’s own Guayaba, or you may have known her once as Aeon Fux. Either way, if you don’t – you should. She’s an ever-evolving powerhouse in the Seattle music scene. She lays down commentary on the world around us and her place in it, exposing the rawest parts of herself in the process. Her most recent album, “Black Trash, White House” is available on Bandcamp, and you should be listening to this shit right now.

Shimmyin’

Of course, this video wouldn’t have been possible without the team behind the scenes. Remember the hatchet-wielding bad babe from our Bitch Planet girl gang shoot? That’s right, she’s the kick-ass woman who put this all together. She’s been in a number of our photo shoots and has modeled alongside Camille multiple times, but got behind the camera (and the editing desk!) to spearhead this project and turn it into the awesome video you see before you. Our good friend Marshay also swooped in during editing to provide us with a voice over to make sure you know exactly what you’re doing while taking your measurements. Even girlboss Jazzlyn lent a helping hand (or two!) during filming. Go back and watch the video again and see if you can spot her! You should also check out this adorable little compilation of outtakes if you just can’t get enough behind-the-scenes content.

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Ivy setting up the shot with Camille

Now break out your measuring tape, pull up the sizing chart, and get ready to find your perfect fit!

Ana Forrest Is The Real Deal

Ana Tiger Forrest has a fierce gaze. She does not skim the surface. She cuts right to the core. I don’t know if I’ve ever met a harder badass in my life.

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She came to Bombsheller for a photo shoot this month with José Calarco, her partner in business and life. Together they created three new designs with artist Pedro Diniz, based on the artwork of the aboriginal tribes José has spent the last 30 years with in Australia. José is the founder of Descendance, a dance company that puts aboriginal culture on the national stage and advocates for their human rights. Since coming into each other’s lives, Ana and José have blended their pursuits, combining aboriginal music and culture with Forrest yoga poses. I went to the series of workshops they taught in Seattle, and I can say with the conviction of first hand experience that they are the real deal.

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What makes Forrest yoga interesting to Bombsheller is the emphasis on thinking for yourself. Rather than passively accepting traditions handed down from a different era, Ana Forrest pushes yoga forward because she believes practices are meant to evolve to serve people’s lives as they are now. Developed in the 1970s, Forrest yoga is unique for addressing the particular neuroses of the 21st century. The poses and cues are made for people with messed up necks and wrists who have learned pay more attention to their computers than their own bodies. Native American ceremonies and aboriginal wisdom are purposely woven through to remind students of their connection to earth and restore harmony to our frazzled, distracted minds. José brings music and rhythm to the practice to both deepen and elevate the experience.

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Her own practice has evolved over time, most significantly to incorporate the aboriginal teachings brought in by José. Together they travel the world, teaching and singing, with the hope of propelling transformation in as many lives as possible. In their own words, the combined world of Descendance and Forrest yoga is a place of adventure, healing, culture, music, and learning to love again. Who wouldn’t want to live there?

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The three designs in their collection are full of color and stories intended to make your heart sing. So what are you waiting for? Grab a pair, ditch your old habits, and start living your fullest life right now.

Bombsheller In The News

Our founder Pablos Holman gave an interview to Aaron Frank at Singularity University on our production practices and the future of manufacturing.

“We put everyone in one building. Our web team, marketing team, the photographers, and the manufacturing team are all in the same place. So, if we need to change something — we just change it, and it takes twenty minutes.”

The way Bombsheller makes its products is also similar to the way software companies build services.

“If you’re Snapchat, you’re probably shipping a new version of your service every day to see what customers like. The way we make our clothing, we can do the same thing. We can send a new version every day and only sell what a customer wants.”

This made-to-order system has only recently become possible now that a suite of new technologies are transforming the apparel landscape. For example, the old apparel industry never had the internet, a technology that many forget is only a few decades old. “No one should take for granted that I now have a way of talking directly to my customers,” Holman says.

Read the full article at Singularity HUB.

Bombsheller Is Hiring

That’s right! We need a new team member to be our Community Manager.

We are looking for someone to handle communications with our customers and fans. We have a small, enthusiastic community of die-hard early adopters and we need someone to foster this community and work on bringing more people into the fold.

You will:

  • respond to emails about size, style, and company practices
  • respond to comments on social media
  • be present at any marketing or product development events (like Fitting Parties and Sample Sales)
  • be expected to learn every aspect of the company so you can communicate with customers in an informed fashion

You are a genuine extrovert and unfailingly polite. You have impeccable listening and writing skills. You are respectful of diverse groups of people. You enjoy spending hours scrolling through Instagram and Facebook. You wear leggings (pretty important).

If this photo looks like fun to you, that’s a good sign.

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This is a part-time job, 10-15 hours a week, 2-3 hours every day. You need a smartphone and your own laptop.

To be considered, please send us two writing samples.

  1. Explain the difference between a web browser and an operating system.
  2. Explain to a friend why you cannot attend their wedding.

Email your application to badass@bombsheller.com to be considered.

Best Booty Moments of 2016

We’re only half way through 2016, but there have already been so many ass-tastic moments this year! Let’s count them down in honor of our favorite holiday #NationalButtDay.

1. Aussie fighter Million Dollar Bibi getting cheeky with Arnie at the Arnold Classic in Ohio.

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2. Brandon Morrison of Lift Big Eat Big is a certifiable centerfold.

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3. Non-Compliant booty. Look, but definitely don’t touch. Actually, don’t even look too long. She’s dangerous.

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Summer 2016 Trend Report!

We always get stuck in creative ruts. Here’s a quick list of this summer’s trends in graphic prints to spur on the designing of your next best-selling pair of leggings! As always, design and wear whatever you want. This is here to help with inspiration to end your struggle with pesky designer’s block. Happy designing!


 

Summer 2016 Graphics Trend Report

 


 

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