Babes – we made it. We’ve left 2017 in our dust, and we’re moving forward into 2018 at full speed! While we’re happy to leave it behind, it’s always important to look back and celebrate successes, learn from experiences, and recognize the people that help us improve upon who we are and what we do. You, our bombshell babes, are the driving factor behind what we do; every goal we meet, every awesome opportunity we get, and every awesome collaboration we do is because of you.
You support us. You don’t just shop our site – you come to our sample sales and pop-up shops, we see you tagging your shells on social media, and you provide us with valuable, honest feedback. We’ve had a lot of great opportunities this year, and we owe that to you. Thank you for helping pave our way! Now let’s dive into it.
A Year at Bombsheller
In March, we saw the return of Bitch Planet as part of a full Milkfed Criminal Masterminds INC collection. Not only does this collection have designs for Pretty Deadly, ODY-C, and Sex Criminals, but the new Bitch Planet design a live drawing at ECCC ’17! Val literally designed and drew a pair of leggings right there at his booth on the show floor, which was fascinating to watch. When they were done, we sold pre-orders, took the design to the factory, printed them, and went back to the convention the next day for pick-up!
April showers brought the Spring Sample Sale, and ENAMEL PINS. These pins are so cute! They’re not for sale online, but catch us at a sample sale and you might just walk away with one of your own. Our sample sales are a party every time – treats, mimosas, good music, and, of course, amazing people. We love getting the chance to talk to every single one of you!
In May, we started on our quest to bring you a better shopping experience. First, we released our Sizing video and added it to our size chart page. We want everyone to make sure they get the best fit possible – all you need is a measuring tape! Well… and maybe the latest HTML5 plugin update to view the video. We then debuted the 360˚ Viewer. A series of 2D images can only show so many sides, but 360˚ degrees lets you see every detail!
June brought us the talented Ashley Joncas and the badass selection of robot legs that she designed for us. Ashley carefully crafted each design with different kinds of bodies in mind and we think she really hit the mark – literally, everybody looks badass any of the three designs. To top that all off, she orchestrated an incredible photo shoot at the plane wreckage in Sólheimasandur, Iceland.
August brought the return of our favorite holiday, National Butt Day. We know what you’re wondering and yes – of course we had peach cupcakes. We even had three brand-spankin’-new booty-themed designs for the occasion!
We got up to a lot in September, we popped-up shop on Big Gal Yoga’s book signing and yoga tour. Valerie’s designs were not only available during her Seattle stop, but can be seen in her book (which we highly recommend). She embodies badassery through self-love and kindness. We couldn’t be happier to have been a part of her book launch.
Later in the month, we returned to the show floor at Knock Out PDX! We were so honored to be invited back to this incredible plus size fashion show and shopping event in Portland. We met a lot of incredible people, cried during Glitter + Lazers’ keynote, watched our designs walk in the fashion show, and got to see a lot of seriously bangin’ outfits. We’re excited to watch this small show continue to grow and we can’t wait to see where it goes!
We also launched the Bombsheller Beta Program and the response was overwhelming! We had over 200 responses in our first run of sign-ups and look forward to more. We take product development seriously. When we extended our range of sizes, we wanted to do more than just “scale up,” because that rarely works. Instead, we relied on people of all shapes and sizes to help us prototype each size until we got it right. As we continue to experiment with potential new products and improvements, we want to make sure that we aren’t taking shots in the dark. We’re excited to utilize this program to help bring you more high-quality clothing and we can’t wait to see where it takes us. Make sure you’re signed up for our email list and following us on social media for more opportunities to apply as a beta tester!
November was also a busy month. Taking one more step towards a smoother and more convenient shopping experience, we released our Wishlist feature. If you haven’t tried it yet, it’s simple – just sign in, then click on the heart on any product page to save it. To find your wishlist, just click on the little person icon at the top right of any page on the Bombsheller shop. We even provided buttons on the Wishlist page to make it easy for you to share your list with others!
We also had our last collab of the year when we released #GalacticCats by artist and pastel-punk land-mermaid, Jen Bartel. We’re pretty hyped that after her hiatus from designing leggings, she was excited as we were about getting her Galactic Cats design on our shells. If you haven’t already, go check out our blog post about her!
Last but not least for November, we participated in Small Business Saturday with not only a sample sale. As always, the live sale was a blast and we were excited to meet and hang out with so many of you. We also may have had a high school prom level balloon arch in the doorway. There might be some awkward prom photos under said balloon arch – sorry, we’re keeping those ones for our own amusement. We also opened the online sample shop Cyber Monday, and we don’t unlock those digital doors for anything short of special occasions! We also debuted our new (and seriously cute) pink and holo shopping bags for events, so you can walk out of a sale in style… and maybe with one or two more shells than you planned on, now that you can carry more.
At the beginning of December, we popped up shop at local yoga studio The Sweat Box on Capitol Hill to celebrate the studio’s 16th birthday! Our designs were featured in a yoga-centric fashion show, which was something we had never seen before. It was such a cool way to see our leggings in action, but also to see the positive impact that yoga and The Sweat Box have had on their students. There’s so much love here!
Behind the Scenes
Of course, there are a lot of things behind that scenes that speak to personal growth. Our team continues to grow bigger and stronger as we bring people on board. We continue to brainstorm and try new things. We spend a lot of time fawning over pictures you tag us in on social media and the kind things you say to and about us. We have plans that we have to keep mum about, but can’t wait to share.
We also spent some time updating and caring for the Bombshelter. We upgraded a few things, have fresh paint on the walls (our bathrooms are PINK now!), and have a sweet little sitting area with a family of plants that some of our staff have been lovingly caring for. It’s the little things.
We’ve got a lot more in store, just you wait – we’re comin’ for you, 2018. This has been quite possibly our longest blog post to date, and we’re hoping to have even more to report back on when we reach 2019!
Quick Stats for 2017!