Back to Black (and Pink!)

The Bombsheller Team loves April Fools. We never want to pull a “prank” that harms, but we can’t resist getting a little sassy on April 1st. We’ve been working on Noir Shells for a while now, and had the genius idea to release this long requested variant on the one day no one would take it seriously. This is known as a “bad idea” in retail. We’d prefer to see it as “hilarious” and hope our fans do too. 

For as along as we’ve been around, we’ve had UX designers and brand management experts telling us to “change gears” and tone it down to appear more approachable as a brand. “Don’t use the term ‘badass’; it’s too aggressive.” Most of us are no stranger to unsolicited advice.

April Fools gives us a chance to have fun with that advice and play up the “what if…?” The branding of Bombsheller has some strong wording and styling rules. Our tagline “Stay Badass,” is a call to remind yourself that you are great as you are now – but sometimes that wording gets us in awkward situations (mostly with Facebook Inc.) So, for April 1st, 2019, we played around with the idea of NegaBombsheller. What would a white website look like? How do we soften our graphics and copy? You can check out my joke blog post here.

*Cries in branding*


We launched at midnight. We were meticulous. The website landing page, Noir lookbook, product page, metadata, Twitter bio, Instagram bio, all comment responses were flipped for ONE DAY. That’s a lot of work for a one-off joke. A few days before April I had a lapse in faith. “At what point do we break character and say “April fools?” I asked, unsure. Our Web queen Arielle, Designer Ivy, and Community Manager Emily all turned to me and incredulously said “April 2nd!” They were fully committed to the bit. We would all go down with the ship if necessary.
The joke was that good. 

The website and brand flip were the joke; Noir Shells were NOT. We print our Shells on Fabric Fatale, a lux white fabric. We can’t print black Shells to our standard, so we went searching for a black fabric we could use to create some. After a tiring search, we found and fell in love with Noir Fatale (more on that in a later blog post) and started the process for creating Noir Shells. Noir Fatale is more compressive than our Fabric Fatale, but we’ve found most enjoy the tighter fit. I’ve worn an old prototype on every flight I’ve been on this year. I feel like incognito cat woman, effortlessly badass and comfy.

Jazzlyn Stone in Noir Shell prototypes.

The response was better than we could have hoped! As some people started digging around our shop and realized we weren’t joking, word started to spread. Friends of the team started texting us frantic questions. “Is this real?” We were high-fiving, popping confetti poppers, and celebrating when we slowly realized the orders were pouring in and not slowing down.

“Hey this was going really well!”
“Oh wow, they just surpassed our WicDiv launch!”
“Oh, haha, now they have passed our BitchPlanet launch!”
*nervous laughter intensifies*
“Oh wow, they’re still going….”
“WHAT HAVE WE DONE?”

In the end, we were the fools. We all learned a powerful lesson that on April 1st: if you mess with the bull, you get a ton of orders. Sometimes when people say “If you offered this in Black, I would be a million pairs” they are not kidding around. 
¯\_(ツ)_/¯

As is tradition, I would like to end this blog with a thousand thank yous. Thank you to our amazing fans that encourage us to have fun and get sassy. You’re the best fans in the world! Thank you to Arielle and Ivy for taking the joke ALL the way. Your attention to detail is baffling. Thank you to our amazing models, Camille Primous and Victoria Stone, and Photographer, Stephen Klise. The Noir lookbook is some of our best work to date. Thank you to our new Product Development lead, Rachel, who is the reason we’ve been able to launch new products this year. You’re killing it, girl! Thanks to our badass Production team, who all had to learn quite a few new techniques to make these work, but took it in stride and with flair. Your ability to work together and problem solve always makes me a bit weepy. I love you guys.

Finally, Thank you to our fans that helped us spread the word and ordered so many Noir Shells on a Monday launch. Your orders literally keep us going. We couldn’t do it without you! 

。・:*:・゚★,。・:*:・゚☆ S T A Y  B A D A S S  。・:*:・゚★,。・:*:・゚☆

UPDATE!! Beta Program: Flat Rate International Shipping!

✨UPDATE✨

Time to hop on your holiday shopping – we’re extending flat rate international shipping for the rest of the year!

Flat rate international shipping is now $14, but we’re extending this beta test through the end of the year! Through 12/31/18, 11:59pm PST, you can continue to get flat rate shipping to the list of eligible countries at the bottom of this post!


Original post:

TL;DR: We are offering a temporary flat fee of $10 for shipping and handling to international customers in the countries listed below. This offer will be good until midnight PST 10/31/18. No code necessary!

international flat rate-01


On 10/10 we launched our new collection, The Wicked + The Divine. It’s our most successful launch to date, and the positive reactions from fans has had the team floating on cloud nine all week. One question kept coming up from fans around the globe:

“Why the hell is international shipping so expensive?”


There are a lot of answers, but the main one is because we use FedEx exclusively for international shipping. We’re a small company, and FedEx offered us the most assurance – and insurance when we started out. This month however, we’ve decided to take a chance and try our hand at offering a flat rate shipping and handling fee of $10.

Really? Only $10!?

You read that right. $10 for international shipping and handling! Please note that you may still be responsible for any additional taxes or fees imposed by your country’s laws upon import.

Will you be able to offer this long term?

Unfortunately no, probably not. At least not right now. But for the rest of this month, we want to celebrate our collaboration with The Wicked + The Divine team, and offer their fans around the globe a chance to snag some beautiful Shells for almost the same price as the fans in the USA. Plus, this gives us a chance to test this shipping method out – think of it as a pilot program in the hopes of offering better shipping options in the future for our international friends!

How are you sending international orders?

We’ll be using USPS First-Class International Service; it’s slower than Fedex, but they also offer tracking numbers.

Is every country eligible for $10 flat rate shipping?

As much as we’d like to offer $10 flat rate shipping to every country across the globe, USPS International has its own set of restrictions when it comes to shipping. Check the list below to see if your country is eligible:

Australia

Austria

Belgium

Brazil

Canada

Chile

Croatia

Cyprus

Denmark

Estonia

Finland

France

Germany

Gibraltar

Great Britain and Northern Ireland

Greece

Hong Kong

Hungary

Iceland

Israel

Italy

Japan

Latvia

Lebanon

Lithuania

Luxembourg

Malaysia

Malta

Mexico

Netherlands

New Zealand

Norway

Poland

Portugal

Russia

Saudi Arabia

Serbia, Republic of

Singapore

Slovak Republic (Slovakia)

Slovenia

Spain

Switzerland

Thailand

Turkey

Thank you to all of the fans that gave us honest feedback. We’re still growing and learning, and we’re lucky to be able to do so with the help of such a kind and kickass fan base!

Let us know what you think! Email us at badass@bombsheller.com.