When Kelly Sue DeConnick connected us with Kieron Gillan and Jamie McKelvie, the creators of The Wicked + The Divine, we had no idea what we were in store for – in the best possible way. It’s been two weeks since we launched and we’re still floating on cloud nine after a resoundingly positive reception from fans of the series. It’s been a wild ride, and we want you to get an insider look at how we got here.
I can’t even begin to describe the ripple of excitement that moved through our team when we found out that this was really happening. The moment this project kicked off, we were buzzing. Our biggest collab so far had been seven designs with Milkfed Criminal Masterminds, so you can only imagine how ridiculous it was for all of us trying to keep a 15 design launch for a fandom as big as WicDiv under our hats for roughly six months!
As each god game to life through their design, we couldn’t help but sprinkle little teasers in where we could. We alluded to the line a few times on social media, liking and retweeting WicDiv content; little nods that we hoped wouldn’t go unnoticed and trying to not get too ahead of ourselves.
Then the lookbook happened.
While I didn’t get the chance to be there for the actual photoshoot, the pictures alone made me gasp. As more of us got to see the photos and videos from the shoot, you could feel the excitement mounting in the office. Watching some of the video footage, I was almost certain that at any moment, one of them would snap and the video would end abruptly, in flames. I highly recommend scrolling to the gallery at the bottom to see the full set of behind-the-scenes photos.
The day before we pushed the button to start the show, Kieron and Jamie prepped the crowd. A few tweets before launch was all it took to get the energy going; by the time we deployed the collection, fans were waiting in the wings to honor their favorite deities.
At the stroke of midnight, October 10th, 2018, The Recurrence began.
The response was unreal. Twitter went first, with retweets and shares and replies coming down in a flurry. Instagram went wild. Everyone lost their damn minds and we were completely bowled over by the overwhelmingly positive response. We laughed over hilarious Twitter exchanges about moisture-wicking, and we teared up over the heartfelt reolier about our size options and models. There was some, ah… discourse, however, about Woden.
Trust us when we say that we’re right there with you.
We also ran into one other struggle – international shipping. When we saw disappointment from our overseas friends over the cost of shipping to their countries, we realized this was the perfect opportunity to take a risk and try something new. For the first time ever, we rolled out a beta test for $10 international shipping through the end of October! After you’re done here, go check out our last blog post to read more about how we were able to pull that off.
As orders shipped out, we were greeted by a second wave of reactions. The tagged photos started rolling in, and everybody looks bomb as HELL. People across all platforms were chiming in to praise and share photos of people rocking their WicDiv Shells, and our ride-or-die Squad members answered questions about fit and quality. We included enamel pins on cards signed by Jamie and Kieron for the first 50 orders, and everyone (ourselves included) were pretty ecstatic about them! We’re over the moon about how this launch went.
#Norns ended up being the most purchased design, though some of us think it would have been #Woden, if he weren’t such an asshole (and that’s putting it kindly). However, #Minerva got an extra special kind of love…
“Mini’s Got Merch”
In a recent issue, we found Minerva wearing what appeared to be her own merch. Looks like she requested a hemming for her pair, but there’s no question that these are the exact design from our line! While we were in the middle of debating whether or not they had actually drawn us into the comic, this popped up on Twitter:
We can honestly say this is the first time we’ve ever been featured in a comic! How amazing is that?
We pick a member of the Bomb Squad every week to feature as our “Bombsheller Babe of the Week,” and making Mini our first ever comic book #BombshellerBabe seemed only appropriate. Besides, how often do you get to feature a god on your social media?
“Thank You, and Goodnight!”
For the final act of this blog post, we’d like to sing the praises of every single human who has been along with us for this ride.
To our badass friend Kelly Sue DeConnick, for being the catalyst for all of this and for always being a pillar of support.
To ass-kickin’ new friends Kieron Gillan, Jamie McKelvie, and Matt Wilson for creating such an incredible series, for being so wonderful to work with on this project, and for not only boosting the signal about this line but also for being so damn enthusiastic about it – and US!
To the talented Tati and Ivy, who took the creators’ dreams for this line and helped make them a beautiful reality.
To our fierce-as-fuck models, Essie Charm, Sheila the Slayer, Katie Corr, and Luna Lyrik, for channeling their deities so perfectly that the internet fell in love with them – even Woden, despite… you know…
To everyone in the Bombsheller office who made this launch come together with special thanks to our photographer, Stephen Klise, our videographer Ivy Chen, and our COO and creative director Jazzlyn Stone, for making the lookbook dope as hell.
To our production team for cranking out so many orders (even in spite of a brief technical malfunction!) like champions. Emily, Emily Z, Jennifer, Rachel, Lee and Corey: Thank you for being the wind beneath the company’s wings!
A special shout-out to Harris Miller, Chrissy Williams, and Katie West, for getting us here – you’re the real MVPs!
And finally, to YOU, our Bomb Squad. So many of you suggested The Wicked + The Divine as our next collaborative work – the feedback and love we’ve gotten in response to this collection pushes us to do more and be more. We have so many exciting new things coming down the line, and we wouldn’t have the opportunities that we have were it not for you. We’re so honored to have such a badass squad behind us. Keep hitting us up on social media to let us know what you want to see next – you know we’re listening! 😉
Before you go, check out this collection of outtakes from our lookbook photoshoot!